Case Studies
-
Color Obsession
Challenge: To work with Sterling Jewelers to create a brand for fashion forward fine jewelry infused with vibrantly colored Swarovski crystal elements.
Key Services:- Logo Design
- Creative for Sales brochures
- POS materials + hand tags
-
May is Gold Month
Challenge: To create an industry wide promotion that brings attention and relevance to the gold market, and drives incremental gold sales to our customers. To gradually shift the motivation and understanding of gold within the United States.
Key Services:- Creative Direction
- Brand ID
- Promotional Program Definition/Design
- Lifestyle Photography
- Product Photography
- Web Design
- Web Promotional Plan
- Analytics for online Promotion and Activity
- Layout for Retailer Specific Promotions
-
Charmed Memories®
Challenge: To work in conjunction with Kay Jewelers to create the identity for a collection of charms. To develop a brand that would allow for growth within the category, and provide longevity and relevance within Kay Jewelers' overall assortment. To create the positioning behind the brand and create a strategic promotional plan that incorporates all available mediums (print, in store and online).
Key Services:- Creative Direction
- Logo Design
- Photography and Retouching
- Layout and Design for Catalog
- Layout, Design and Production of Microsite
- Analytics for online promotion and activity
-
Charmed Memories® introduces Hello Kitty
Challenge: To work in conjunction with Sterling marketing and SanRio corporation to introduce and promote a Hello Kitty charm collection within the Charmed Memories program.
Key Services:- Creative Direction
- Photography
- Retouching
- Brochure Design & Layout
- Design for Web promotion and Advertising
-
DURAGOLD
Challenge: To create an exclusive branded gold jewelry collection for AMAZON.COM.
Key Services:- Creative Direction
- Photography
- Logo Design
- Retouching
- Layout and Design for online brand store
- Layout and Design for microsite